Buying High Pagerank Domains on Go Daddy Auctions is tricky business. Many uneducated fools get duped into forking out large wads of cash for domains they believe have a high pagerank, later finding out they’re worthless.
Tip #1: It’s easy to fake a pagerank! Later in this guide we’ll explain how it’s done.
Tip #2: Most domains on Go Daddy auctions are fake! This guide will tell you how to spot fake pageranks (or simply check out our daily auction list).
In this comprehensive guide we aim to explain the traps and pitfalls of buying domains on websites such as Go Daddy, not only at auctions, or even just Go Daddy for that matter, but buying used domains in general.
We’ll start with a guide which describes Google Pagerank and other factors which need to be understood, such as Links, Traffic, Rank Checkers, Bid Activity, Domain Age, and so on. We’ll let you know of available tools and websites which can help you on your way and give you more faith that your dollars won’t be wasted.
As well as tips on buying high pagerank domains, we’ll additionally divulge information on how to maintain pagerank of a bought domain, and how to establish a successful web empire.
Lesson 1 – What is Google Pagerank / PR?
Let’s start at the beginning. It’s likely you already know this if you’ve found our website, but with this guide being comprehensive we’ll cover it anyway.
An Explanation of Pagerank
Google Pagerank (PR) is a rating system Google uses to determine the importance of a website. Google assigns pagerank to a website page on a scale of 0 to 10. A new domain, once picked up by Google, will have a base pagerank (PR) of 0. The Facebooks and Wikipedias of this world are the revered few with a PR at the top end of the scale, with a pagerank in excess of 7 or 8. There are thousands and thousands of low pagerank websites, but only a handful with a high pagerank.
The root page of a website will have the most significant pagerank of the entire website, and this will filter down to other sub-pages.
Think of the pagerank of a website as a “champagne pagerank pyramid”. Pagerank will filter in from Google on the root page, and trickle down to sub-pages via links. This is a general rule as the more prominent a sub-page the greater the pagerank, but it’s an easier analogy to envision. In the picture to the left, the champagne bottle is Google, the champagne is PR, and the glasses are web pages.
On a larger scale, the “champagne pyramid” concept can also represent how pagerank filters down from website to website. This flow of pagerank, or link juice, is channeled through links.
Is a Website’s Pagerank a Direct Reflection of Google Importance?
No, this is not the case. It is a representation of how important a website is at a specific moment in time when Google update their public pagerank information. Google assigns a pagerank periodically but maintains their own secret rating which is updated constantly. A pagerank should be used as a guideline and not true to fact. If this month is May, then it may reflect the pagerank of the website as recorded by Google in January.
If I Buy a High Pagerank Domain, Will I Get Loads of Traffic?
Absolutely not. You can have a PR 5 website and receive less than 10 people a day, or a PR 3 website which receives thousands. There are other factors such as market niche, keywords, and the old chestnut Search Engine Optimization (SEO) which comes in the form of On-site SEO and Off-site SEO. These are discussed later.
Google Pagerank Updates
Google Pagerank Updates occur periodically on a schedule only known to Google. In past years they have occurred three or four times a year, averaging every 3 months. This is far from a steadfast rule and it can be much longer between pagerank updates.
Google have a number of databases on a variety of servers worldwide. These servers will update pagerank at different times which can cause fluctuation in pagerank dependent on locale. Many website owners can see their pagerank drop temporarily, or at other times have a significant or more permanent change.
It is the period between Google Pagerank Updates which allows fake pageranks to be exploited. If you buy a fake pagerank domain you will likely find it to drop, likely to PR 0, during the next pagerank update. How pageranks are faked, and how to determine this, will be discussed later.
Tip #3: Pagerank isn’t the be all and end all. Don’t fall into the trap of believing this.
Lesson 2 – A Short SEO Story
Search Engine Optimization (SEO) is largely out of scope for this guide, but some understanding is necessary. There are two types of SEO – On-site SEO and Off-site SEO. These techniques are a science onto themselves, and despite reams of information on the world wide web, most of it is based on assumptions. It isn’t an exact science, and it’s only the boffins at Google HQ that have a true understanding of it. Google’s state-of-the-art algorithms are as tightly guarded as the recipe for Coca-Cola.
On-site SEO is a process of tweaking your website content to make the Google algorithms to take note. If you have a website selling banana-shaped phones then you want your website to appear at the top of Google search results when anyone searches for “banana-shaped phones” or “banana phones“. These are known as keywords. There might be other keywords that are important to you, such as your banana phones are designer banana phones.
So how can you tweak your website to rise in the Google charts for your specific keywords with On-site SEO?
Firstly, the content of your website needs to feature your specific keywords. If it doesn’t then you may as well give up now. You don’t want to pepper your site by repeating those keywords over and over, but you don’t want it to sparse either. As a general rule, aim to have your keyword ratio to be 1 in 20 words or 5%. Utilizing titles (H1, H2, H3), bold, italic, and underlined text containing keywords may improve your ranking, and links to other pages in your website or external websites may also help, but ensure the websites you link to contain relevant content. Add relevant content to the title attribute of a link tag, and use nofollow if you want Google to ignore a link (which cuts off the link juice). Using pictures with a relevant alt tag and descriptive file name can help. Changing content periodically may also help instead of letting your website stagnate.
There are numerous factors with On-site SEO of which the above paragraph lists a few. This information is worth being aware of when looking for domains to buy, but that will be discussed later.
Off-site SEO revolves around hyperlinks that point to a website and demands more consideration when buying established domains. Consider the picture below:
The different colors represent websites of varying pagerank, with yellow being a high pagerank and the little green dudes being the lowly PR 0′s and 1′s. Every link has value, and this is determined by a number of factors:
- The pagerank of the website/webpage that contains the link.
- The number of outgoing links on the page.
- The quality of the source page and relevance to the target page.
A link from a high pagerank website will hold more weight than a number of links from low pagerank websites. The scale isn’t known, but to get an idea it could be said a single link from the landing page of a PR 6 website could hold as much value as 100 links from PR 1 websites. If the PR 6 website contained 100 outgoing links on the same page, then a single link would be worth far less.
If the PR 6 website had 100 links on the same page, then a single link would be worth one hundredth of the value. In this example, that could mean the equivalent of a sole link from a PR 1 website.
Google analyses the content of a website (and individual web pages) based on keyword analysis, and gives a link weighting dependent on content synchronization. This means that a link from a website on keeping chickens to another website on fascist propaganda will hold little weight. A website on motorsport which points to a website on engine tuning would have more relevance. Keyword analysis isn’t the only factor involved, as link analysis also plays a part. Link analysis evaluates the textual content of a link, the use of a title tag, and other information such as the diversity of text from a number of links.
Tip #4: Links to a Domain are important. It is possible to see a subset of links that Google has tracked to a domain. Unfortunately they don’t divulge all their information, but this can give an insight into incoming links. These links can then be assessed to see their worth. How to do this will be discussed later.
Step 1 – Sifting out Fake Pagerank Domains
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